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Drive engagement through campaign visuals x Trail Appliances

Overview

As part of my role at Trail Appliances, I am responsible for providing art direction for marketing campaigns. This involves creating visually appealing concepts that are in line with our brand. I also work with other designers and producers to ensure that the visuals align with the overall campaign concept. Since implementing these strategies, we have seen a significant increase in ad click-through rates and in-store traffic year over year. I have also received positive feedback from the management team and sales representatives.

Project type

Art direction / Graphic design

Timeline

2019 - 2024

1-2 campaigns every month

Softwares

Adobe Photoshop
Adobe Illustrator

Some of my favorite campaigns

2024 March: Spring Break Sale

DISPLAY 300X250

Display-300x250 copy 29 1.png

TV SALES OPENER

tv copy 2 1.png

SOCIAL MEDIA

Spring-IG-1080X1920-image 1.png

LANDING PAGE

Desktop 1.png

FLYER

image 1.png

2023: The Biggest Summer Giveaway

MAIN VISUAL

hero-tablet 1.png

SOCIAL MEDIA

Group 18.png

LANDING PAGE

Desktop 2.png

2023: Boxing Week Sale

SOCIAL MEDIA (TEASER)

1080X1920-F1 1.png

TV SALE OPENER

image 2.png

DISCOVERY AD

Discovery-960x1200 1.png

TV OFFERS

image 3.png

2023: Boxing Week in July Sale

DISPLAY 300X250

Display-300x600-V2 1.png

LANDING PAGE

Desktop 3.png

SOCIAL MEDIA

FB-1200X628 V1 1.png

TV

image 5.png

FLYER

Group 9.png

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